Hey. Dr.Wayne here.

I’m one of those weird people, a geek who loves people and teaching.

Dr.Wayne faces off against Yoda Everyone goes to St. Maarten to train with Yoda, right?!

Most people make an “About me” page, but this is an “About you” page.

If you’re here, you are likely a life coach who is wanting to take their skills to the next level. Maybe you’re just getting started or you’re one of the brilliant minds of the field who knows that you can never spend too much time reinforcing the fundamentals.

Maybe you’ve heard about neuro-linguistic programming (NLP) or productive tension and you want to learn more. Maybe you’re just hearing about these advanced communication models and have no idea how they apply to your coaching conversations.

You may have heard about how long I’ve been an NLP Trainer or a ChangeWorks® Trainer or a MasterStream® Sales Trainer. (Okay, maybe that one was about me…but, I’ve talked about myself enough. What do you think of me? ;)

What You’ll Get

On the site…

  • Articles covering the fundamentals of coaching – for you to re/view to improve your skills through repeated exposure.
  • A bit of humor (international connections say I don’t sound American because of it!) – because learning works better when it is fun!
  • Coaching application of NLP/cognitive psychology, ChangeWorks®/productive tension, and other areas – that make us better coaches.

In the emails…

  • Pointers back to the cream of the crop here on the site – to give you that repeated exposure and keep the fundamentals in mind.
  • Updates on upcoming products, trainings, and related opportunities – because continuing education keeps us all sharp and ready.
  • Stories of how the ideas here play out in coaching situations – tapping into the story part of our brain to let us practice in our heads.
  • With a regular cadence to the emails – typically 3-6 emails per week because we need to keep these fundamentals front of mind.
  • And an unsubscribe link in every package! – because relationships change, we develop over time, and sometimes we just need a break.
  • No hard feelings and no pressure tactics. It is all in your control – because that’s what we all want, to feel in control of our lives!


As part of the course…

  • Universal skills that apply across coaching, sales, with clients, and with your own mindset
  • A structure for organizing a coaching conversation that allows for client self-discovery
  • The (not so) secret question that cuts through clients’ stories to get to the real behaviors
  • How to maintain your level of professionalism and still be able to maintain situational control
  • Three quick ways to change the “vibe” of the conversation and get everyone on board
  • The two types of questions that will bring your coaching conversation to a stand-still
  • The six types of questions, and when to use them (and when not to use them), in coaching
  • Three behaviors that will immediately take you out of coaching mode and disempower your clients
  • Three categories of language patterns for building or breaking-down belief structures
  • Belief management skills for quickly identifying and observing beliefs before any changes
  • The four different perspectives a client might take and what each one does to their mindset
  • Guidelines for giving productive feedback so it can be heard and absorbed (not rejected)
  • A pool of “softeners” to allow you to gently raise awareness of unresourceful beliefs and behaviors
  • The unified theory of habit forming that can be leveraged for lasting behavioral change
  • The key to receiving feedback from people who are being harmful (intentionally or not!)
  • The sets of questions to ask yourself to ensure a smooth session – before, during, and afterward
  • The most challenging skill for those in the helping professions to develop
  • How to continue to develop your skills and ease of application beyond the Coach Essentials core content
  • The power and value (in dollars and sense-of-well-being!) of your referral network
  • The hidden costs of treating every conversation as a coaching conversation
  • A quick mindset shift that makes the business side an obvious extension of your coaching
  • And much, much more!

Click here for more details about the course